Put your event in front of a financial audience
Whatever's happening in the financial world: an expo, a summit, a webinar, a workshop, a networking meetup, a course, list it on VIA Capital Discovery Hub and reach the investors and professionals already looking for it.
Why VIA Capital
Visibility
A dedicated listing on a category page built for your event type: expo, summit, seminar, webinar, workshop, networking or course, not buried in a generic directory.
Traffic
Placement in front of visitors who are already browsing by category, city and date: the trending rails, category pages and homepage carousel all point back to your listing.
Social Promotion
Eligible listings are posted across our social channels with creative built around your event, not a generic template.
Editorial Coverage
Eligible listings can be featured with a dedicated write-up rather than just a directory entry.
Paid Advertising
Higher-tier packages include managed ad campaigns on Google and Meta, built around your event and audience.
Lead Generation
Every click on your listing routes straight to your own registration page. The interest we generate becomes traffic on your platform.
Prebuilt Packages
Five ready-made tiers, from a basic listing to full homepage visibility. Prices below are estimates for the services shown; final pricing follows the same builder logic as "Build Your Own Campaign" and is confirmed before payment.
Get listed and searchable. The starting point for every campaign.
- Standard category & search listing
- Basic listing analytics
Priority placement plus a first push of promotion.
- Everything in Basic Listing
- Featured Listing (2 weeks)
- 1 social media post
Category-leading visibility with editorial support.
- Everything in Featured
- Category Spotlight (4 weeks)
- Trending in City — 2 cities
- Professional Creative — 1 creative
The homepage hero slot plus multi-city reach and editorial coverage.
- Everything in Spotlight
- Homepage Slider Banner (4 weeks, subject to availability)
- State Visibility — 1 state
- Event News Feature
Multi-event, multi-city or enterprise campaigns, quoted directly.
- Every service in the builder, combined to fit your event
- Dedicated account contact
- Custom reporting
Build Your Own Campaign
Start with the Basic Listing and add exactly the services your event needs. The price updates live as you add services, pick durations, choose cities or states, and set quantities.
Placement
Priority row on your category page, above standard listings.
The homepage hero carousel. Only 5 slots exist across the whole platform.
Appear in the "Trending" rail for each city you select.
Prioritized position within your category's listing grid.
Reach
Surface your listing to visitors browsing from an entire state.
Surface your listing to visitors browsing from a specific city.
Promotion
Dedicated posts across VIA Capital's social channels.
Scheduled reminder emails to interested visitors as your date nears.
Creative
A designer builds your banner, social and listing creative.
Editorial
A news-style write-up covering your event on VIA Capital.
A long-form editorial feature with dedicated placement.
Advertising (management fee only)
These fees cover VIA Capital building and managing your campaign only. Advertising spend on Google or Meta is billed separately by the ad platform and paid directly by you. We don't include ad spend in our fee, and we don't promise a specific number of leads, registrations, impressions or return on spend.
VIA Capital builds and manages a Google Ads campaign for your listing.
VIA Capital builds and manages a Facebook & Instagram Ads campaign.
Placement Options
Placement is separate from package: it's where your listing physically appears. Higher-visibility placements are priced differently; we'll walk you through it when you schedule a meeting.
Promotion Services
- Website placement (category pages, homepage rails, search)
- Social media promotion across our channels
- News & editorial coverage for eligible listings
- Managed Google Ads campaigns
- Managed Meta (Facebook & Instagram) Ads campaigns
- Campaign performance reporting
VIA Capital does not process registration or ticket payments
Every "Register" or "View Event" action on your listing sends the visitor to your own website, Google Form, registration platform, payment gateway or other approved registration URL. You collect the registration, you collect the payment, and you stay in full control of attendee data. VIA Capital's role is visibility, traffic and promotion, not payment processing.
Campaign Journey
Submit
Share your event, course or workshop details through our listing form.
Select Package
Choose the placement and promotion level that fits your event.
Payment
Complete payment for your chosen package with VIA Capital.
VIA Capital Review
Our team checks the listing against our review standards.
Approval
Once approved, your listing is scheduled to publish.
Event Goes Live
Your listing publishes on the Discovery Hub.
Promotion
Your package's promotion begins: social, editorial, paid ads.
Traffic to Organizer
Every registration click sends visitors to your own registration URL.
Verification & Trust
Before a listing goes live, VIA Capital reviews the organizer and event information submitted: completeness, plausibility and the registration link provided. This review is a quality check, not a guarantee: it doesn't warrant the event, the organizer, or the outcome of registering or attending. Always verify an organizer directly before making a payment on their platform.
Every event is different
Tell us what you need and we'll build a campaign around your objectives, audience, placement and budget.
viacapitalofficial@gmail.comFrequently Asked Questions
How much does listing or advertising cost?
Pricing depends on the placement and promotion level you choose. A homepage hero slot reaches a different audience than a standard listing. We don't publish fixed rates; schedule a meeting and we'll quote a package for your event.
What's the difference between a package and a placement?
A placement (Standard, Category Spotlight, Featured, Premium Hero) is where your listing physically appears. A package bundles a placement with promotion services (social posts, editorial coverage, paid ads) around it.
Does VIA Capital handle ticket registration or payment?
No. VIA Capital never collects registration or ticket payments. Every listing links out to the organizer's own website, Google Form, registration platform or payment gateway. You keep full control of and responsibility for registration and payment.
Where does the "Register" button on my listing send people?
To the external registration URL you provide when listing your event: your own site, form, or ticketing platform. VIA Capital's role ends at sending the visitor to that link.
Is every promotion channel available for every package?
No. Paid ad campaigns, editorial coverage and hero placement are tied to specific packages. We'll tell you exactly what's included before you pay for anything.
Does VIA Capital verify organizers and events?
We review the information submitted (organizer details, event information and the registration link) before a listing goes live. That review checks for completeness and credibility; it doesn't constitute a guarantee of the event, the organizer, or the outcome of attending.
How long does approval take?
Review times vary by package and current volume; higher-tier packages get priority review. We'll confirm an expected timeline when you submit.
Can I cancel or change my listing after payment?
Contact us as soon as possible. Reach out before your listing goes live for the best chance of changes. Refund and cancellation terms depend on how much of the package has already been delivered.
My event doesn't fit neatly into one category. Can you still list it?
Yes. Tell us about it through the contact form or a scheduled meeting and we'll place it in the category that fits best, or build a custom campaign around it.
I run multiple events or a recurring series. Is there a bundle?
That's what the Custom / Enterprise package is for. Schedule a meeting and we'll build a campaign around your full calendar, not just one listing.